Lands' End Lookbooks

Fall/Winter 2005

Project Details:

• Lookbooks are promotional pieces designed to provide fashion editors with information about upcoming product lines. Historically this was done using a printed piece, but in the fall of 2005 Lands' End switched to using an interactive version to save on cost and improve efficiency.

My Involvement:

• For the first piece, I was tasked with creating proof of concepts for the more advanced features.
• In both of these pieces I was tasked with a large portion of the production work including browser testing, and managing assets.
• In the Spring 2006 iteration, I was also tasked with dealing directly with the Creative and IS teams to communicate risks, and syncronize project involvement.